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Communication of Value

C3

Communicate the value generated from technology-driven innovation.

Improvement Planning

Practices-Outcomes-Metrics (POM)

Representative POMs are described for Communication of Value at each level of maturity.

2Basic
  • Practice
    The impact of innovation is communicated in some parts of the IT organization.
    Outcomes
    • Openly communicating about the impact of innovation increases tangible understanding of organization's goals for innovation.
    • Showcasing examples increases “healthy competition” and increases the kind of innovation sought by the organization.
    Metrics
    • Communication delivery score: was communiqué effectively delivered on time, etc.?.
    • % Accurate understanding of key message (from employee survey).
3Intermediate
  • Practice
    The impact of innovation is communicated throughout the IT organization.
    Outcomes
    • Openly communicating about the impact of innovation increases tangible understanding of organization's goals for innovation.
    • Showcasing examples increases “healthy competition” and increases the kind of innovation sought by the organization.
    Metrics
    • Communication delivery score: was communiqué effectively delivered on time, etc.?
    • % Accurate understanding of key message (from employee survey).
4Advanced
  • Practice
    The impact of innovation is communicated both within the IT organization and with the business.
    Outcomes
    • Openly communicating about the impact of innovation increases tangible understanding of the business goals for innovation.
    • Showcasing examples increases “healthy competition” and increases the kind of innovation sought by the business.
    Metrics
    • Communication delivery score: was communiqué effectively delivered on time, etc.?.
    • % Accurate understanding of key message (from employee survey).
5Optimized
  • Practice
    The impact of innovation is communicated across extended enterprise.
    Outcomes
    • Openly communicating about the impact of innovation increases tangible understanding of the business goals for innovation.
    • Showcasing examples increases “healthy competition” and increases the kind of innovation sought by the business.
    • Sharing externally also prompts partnership input about new ideas that can improve the business.
    • This also helps increase the viability of IT as business Asset.
    Metrics
    • Communication delivery score: was communiqué effectively delivered on time, etc. to staff, key external partners (e.g. customers, suppliers)?.
    • % Accurate understanding of key message (from communication survey).