Measuring and Understanding User Experiences
Manages how user experiences might be gathered and communicated to inform the design of IT services and solutions.
Capability Building Blocks
- A1Researching User Experiences
- Assess user behaviours, needs, and motivations — for example, through surveys, focus groups, individual interviews, direct observation, and usability testing.
- A2Communicating User Experiences
- Convey user behaviours, needs, and motivations to stakeholders to enable informed action — for example, by using personas, user scenarios, storyboarding, use cases, and storytelling.