Research and Development
Manage the competitive gap analysis of current and planned products, services, processes, methods, logistics, and communications capabilities, along with other identified research opportunities. Acquire, develop, and test promising solutions and their usage models that may offer value to the organization.
Improvement Planning
Practices-Outcomes-Metrics (POM)
Representative POMs are described for Research and Development at each level of maturity.
- 2Basic
- Practice
- Identify features missing/needed in products, services, processes, methodologies, and so forth, using basic “house of quality” feature analysis approaches.
- Outcome
- Innovation efforts are competitively focused and any emerging gaps with the competition are quickly closed.
- Metrics
- # of competitor gaps.
- Time to closure of identified gaps.
- Practice
- Describe solutions to competitor gaps and innovative ideas that enable the organization narrow the gap or match the competition.
- Outcome
- Two-way communications between research and development and innovation staff enable both to assist and leverage off each other to find practical solutions.
- Metric
- Time from concept solution to practical solution.
- Practice
- Be optimistic and initially design the best possible conceptual solution.
- Outcome
- Aiming high ensures that the best possible designs are brought to market or are implemented internally.
- Metric
- % of designs compromised or late due to innovation difficulties.
- Practice
- Research and Development works with Innovation to develop any innovative parts or service components needed to deliver the next generation of business solutions.
- Outcome
- Successful innovation outcomes are more likely because more paths to possible solutions are used.
- Metric
- # of innovative enablers or components obtained on each path.
- 3Intermediate
- Practice
- Identify features missing/needed in products, services, processes, methodologies, etc., using customer surveys and customer wish lists and speak to competitors' customers.
- Outcome
- Innovation efforts are competitively focused and any emerging gaps with the competition are quickly closed.
- Metrics
- # of competitor gaps.
- Time to closure of identified gaps.
- Practice
- Describe solutions to competitor gaps and innovative ideas that enable the organization leapfrog the competition.
- Outcome
- Two-way communications between research and development and innovation staff enable both to assist and leverage off each other to find practical solutions.
- Metric
- Time from concept solution to practical solution.
- Practices
- Be optimistic and initially design the best possible conceptual solution.
- Develop fall-back solutions to cover any innovation dependency risks.
- Outcome
- Aiming high ensures that the best possible designs are brought to market or are implemented internally.
- Metric
- % of designs compromised or late due to innovation difficulties.
- Practice
- Research and Development works with Innovation and Procurement to acquire any innovative parts or service components needed to deliver the next generation of business solutions.
- Outcome
- Successful innovation outcomes are more likely because more paths to possible solutions are used.
- Metric
- # of innovative enablers or components obtained on each path.
- 4Advanced
- Practice
- Identify features missing/needed in the products, services, processes, methodologies, etc., by using black box and white box analytical techniques to understand the competition.
- Outcome
- Innovation efforts are competitively focused and any emerging gaps with the competition are quickly closed.
- Metrics
- # of competitor gaps.
- Time to closure of identified gaps.
- Practice
- Describe solutions to competitor gaps and innovative ideas that enable the organization leapfrog the competition and take a market lead in the feature.
- Outcome
- Two-way communications between research and development and innovation staff enable both to assist and leverage off each other to find practical solutions.
- Metric
- Time from concept solution to practical solution.
- Practices
- Be optimistic and initially design the best possible conceptual solution.
- Identify early any new components or problems that need to be resolved and ensure resources are assigned to resolve these.
- Outcome
- Aiming high ensures that the best possible designs are brought to market or are implemented internally.
- Metric
- % of designs compromised or late due to innovation difficulties.
- Practice
- Research and Development works with Innovation, partners, suppliers and Procurement to acquire any innovative parts or service components needed to deliver the next generation of business solutions.
- Outcome
- Successful innovation outcomes are more likely because more paths to possible solutions are used.
- Metric
- # of innovative enablers or components obtained on each path.
- 5Optimized
- Practice
- Identify features missing/needed in the products, services, processes, methodologies, etc., using reverse engineering of one's competitors.
- Outcome
- Innovation efforts are competitively focused and any emerging gaps with the competition are quickly closed.
- Metrics
- # of competitor gaps.
- Time to closure of identified gaps.
- Practice
- Describe solutions to competitor gaps and innovative ideas that enable the organization leapfrog the competition and take a commanding competitive market lead in the feature.
- Outcome
- Two-way communications between research and development and innovation staff enable both to assist and leverage off each other to find practical solutions.
- Metric
- Time from concept solution to practical solution.
- Practices
- Be optimistic and initially design the best possible conceptual solution.
- Consider developing solutions internally or procuring solutions externally.
- Outcome
- Aiming high ensures that the best possible designs are brought to market or are implemented internally.
- Metric
- % of designs compromised or late due to innovation difficulties.
- Practice
- Research and Development works with Innovation and relevant business ecosystem stakeholders to develop/acquire any innovative parts or service components needed to deliver the next generation of business solutions.
- Outcome
- Successful innovation outcomes are more likely because more paths to possible solutions are used.
- Metric
- # of innovative enablers or components obtained on each path.