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Exploitation

B4

Launch and/or implement new ideas and innovations in alignment with a commercialization strategy, and raise awareness and gain acceptance of these so that their utility can be beneficial to the organization and its stakeholders.

Improvement Planning

Practices-Outcomes-Metrics (POM)

Representative POMs are described for Exploitation at each level of maturity.

2Basic
  • Practice
    Identify relevant stakeholders and promote the benefits of the innovation in a language suitable for the stakeholders.
    Outcome
    There is better, faster diffusion and acceptance of the innovation.
    Metric
    % of successful innovations (i.e. those accepted versus those rejected).
  • Practice
    Explain the innovation to Marketing in terms of its functionality.
    Outcome
    The marketing function is better informed and more likely to be successful.
    Metric
    % of innovations where marketing briefs were prepared.
  • Practice
    Provide ongoing information on what the innovation does or enables to support the utility and sale of the innovation.
    Outcome
    Support and enthusiasm for the innovation is sustained through its commercial life.
    Metric
    Innovation sales or usage on a regular basis (e.g. weekly, monthly, quarterly).Surveys to identify what motivates people to invest in or use the innovation.
3Intermediate
  • Practice
    Identify stakeholder fears in relation to the innovation, and provide information to address these.
    Outcome
    There is better, faster diffusion and acceptance of the innovation.
    Metric
    % of successful innovations (i.e. those accepted versus those rejected).
  • Practice
    Explain the innovation to Marketing in terms of its functionality and who is likely to use it.
    Outcome
    The marketing function is better informed and more likely to be successful.
    Metric
    % of innovations where marketing briefs were prepared.
  • Practice
    Provide ongoing information on the competitive advantages of the innovation to support its utility and/or sale.
    Outcome
    Support and enthusiasm for the innovation is sustained through its commercial life.
    Metric
    Innovation sales or usage on a regular basis (e.g. weekly, monthly, quarterly).Surveys to identify what motivates people to invest in or use the innovation.
4Advanced
  • Practice
    Develop a comprehensive change management plan to promote the benefits of the innovation to address any stakeholder concerns.
    Outcome
    There is better, faster diffusion and acceptance of the innovation.
    Metric
    % of successful innovations (i.e. those accepted versus those rejected).
  • Practice
    Explain the innovation to Marketing in terms of its functionality, who is likely to use it including what geographical regions will be authorized/licensed to use it.
    Outcome
    The marketing function is better informed and more likely to be successful.
    Metric
    % of innovations where marketing briefs were prepared.
  • Practice
    Provide ongoing information targeted for specific audiences (e.g. Green — 23% less energy) to support the utility and sale of the innovation.
    Outcome
    Support and enthusiasm for the innovation is sustained through its commercial life.
    Metrics
    • Innovation sales or usage on a regular basis (e.g. weekly, monthly, quarterly).
    • Surveys to identify what motivates people to invest in or use the innovation.
5Optimized
  • Practice
    Develop a comprehensive change management plan to promote the benefits of the innovation to address any stakeholder concerns, and to build enthusiasm for the innovation's ongoing utility.
    Outcome
    There is better, faster diffusion and acceptance of the innovation.
    Metric
    % of successful innovations (i.e. those accepted versus those rejected).
  • Practice
    Explain the innovation to Marketing in terms of its competitive distinguishing features.
    Outcome
    The marketing function is better informed and more likely to be successful.
    Metric
    % of innovations where marketing briefs were prepared.
  • Practice
    Provide ongoing information on why the innovation was developed and what can be achieved with the innovation to support its utility and/or sale.
    Outcome
    Support and enthusiasm for the innovation is sustained through its commercial life.
    Metrics
    • Innovation sales or usage on a regular basis (e.g. weekly, monthly, quarterly).
    • Surveys to identify what motivates people to invest in or use the innovation.