Adopt process(es) to develop and capture innovation ideas that potentially benefit the organization. Idea capturing is enabled by innovation scouts, boundary scanning, participation in research and in standards bodies, and in the use of continuous improvement frameworks, including those for problem solving.
Assess novel concepts and ideas against predefined selection criteria (e.g. technical and economic feasibility, best solution, prior knowledge, learning curve shape, available absorptive capacity of individuals, teams, and the organization, cultural acceptance, and so forth).
In a suitable environment, experiment with and incubate selected ideas. Subject these to business case approval and develop them into tested and approved products, services, or capability.
Launch and/or implement new ideas and innovations in alignment with a commercialization strategy, and raise awareness and gain acceptance of these so that their utility can be beneficial to the organization and its stakeholders.