Develop and maintain a model of the appropriate IT culture that takes account of, inter alia, organizational culture, vocational nature of IT, organizational attitude to risk, and collaboration (e.g. the degree of innovation and information sharing that is appropriate).
Use a multiplicity of culture adaptation levers (e.g. artefacts, IT leadership style, education, positive/negative reinforcement, structural change) to manipulate attitudes, behaviours, and unconscious assumptions so that they conform to the desired cultural model.